Catching a Break

In March, after many months of business drought, I finally caught a break. The list agent with whom I had my very first deal over 2.5 years ago, started getting a lot of business. Mind you, he’s run his own brokerage for years with only enough business for himself. But as he started picking up more listings this year, he needed to call on someone to help him host more open houses and communicate with the many Chinese-speaking visitors.

So I started covering a lot of his listings… not in the best areas and not in my usual price points, but I did it anyway. And every lead I captured, that person went into my database and I methodically kept them on my drip marketing campaign.

In February, the list agent got a new listing for a very distressed home. He invited me to attend the listing presentation and meet the sellers. The meeting at a local diner lasted FOREVER. Barely any conversation about business– just chitty chat. I was dying after more than two hours. But as he built his rapport with them, I was there kind of at the periphery but still there. And a few days later, as he advised them of their options, I was given the challenge to find a buyer for the off-market property.

I pinged my database via email and text and phone. After a few rounds, finally, someone responded. And after a few visits to the home, the general contractor made the decision to buy! Of course, there were already multiple interested parties, but in the end, the fact that I had met the sellers in that initial meeting helped me score an in-person meeting to present my client’s offer. And soon after, my client was in contract! And not only was this client super knowledgeable, having been a GC and local investor for 20+ years, he was so straightforward and pleasant to work with.

As it turned out, this deal got complicated towards the end as the close of escrow date approached. The “occupant” was very resistant about vacating the property and in California, there are all sorts of potential landlord-tenant legal issues… Thankfully, in the end, the deal closed and I learned so much. The hardest part was seeing the downside of real estate: it was not easy getting someone who had no job, car, and no other place to go, out of the property. It didn’t feel good even if it was what the sellers wanted and what needed to be done to protect my client. At the end of everything, I got my client an amazing deal, and the sellers were thrilled to get the money fast to help their family. But someone also lost the place he was living… I hope that the tenant will seek assistance from social services and job placement agencies to get him back on his feet.

Interestingly, this off-market deal led to my very first listing. You see, the day that I presented my offer (for the first time ever in person) to the seller and the listing agent, it just so happened that a mother and daughter were sitting at the table next to us. We were at that diner again. They overheard our conversation and proceeded to interrupt my offer presentation to tell us 1) they also had a home to sell 2) they wanted to meet with us, bc they liked what they had heard.

Yup, bam, just like that. I got one offer accepted and a listing appointment booked on the same day. It was super sweet and certainly made for a great story!