I have so many thoughts these days crammed into my head. So many things to learn and do and figure out. I’ve been trying to work on getting more/better rest, but it’s slow-going re-training my mind to chill the fuck out.
My latest dilemma, as you know, has been this issue of why am I not converting these open house visitors into clients. I had a call with my bud G the other day. Dang, it was so helpful hearing her brainstorm and problem-solve from a different perspective. Anyway, G suggested some alternative ways of connecting with people at open houses. Like if I consider written communication more of a strength than my in-person communication, what can I do to expose that side of me to visitors? I’ve got some new things to try… unfortunately, I haven’t been able test them out yet, but I will. Last night, I just reached out to another 20 agents seeing if I can do a twilight open house (Thu/Fri evening) since I’m going to a retirement party on Saturday and then hosting my colleague’s listing on Sunday.
I was so excited to tell J Gās ideas and well, being the business dude that he is, his point was that: somewhere, somehow, other agents are converting these open house visitors into clients, so there is definitely a method that works. You have to learn and master that method. That’s part of your job. Ouch, right? I see his point, and I’ve been reading/listening to scripts to internalize that more. But at the same time, I’m also going to try something totally different– like a brochure about me or something.
The other thing is, I’m hosting that homebuying seminar later this month. So far, zero signups. It’s stressing me out, bc my coach and loan officer have committed to driving into the office on a Saturday. I’ve also been working on my slides, pulling market data and practicing what I’m going to say. It just would suck to have nobody show up. And John is away so I’ll also have to prep refreshments and all that shit. Ugh. Events.
I recently watched La La Land. I didn’t expect to like it, bc I hate movies that are musicals, but I was really surprised by the message. Two people fall in love with each other and each one has big dreams. They end up not being together in the end, and it’s so un-Hollywood. But I found it to be so realistic: love doesn’t conquer all. And there are sacrifices involved with pursuing your dreams and with achieving success.
There are several scenes that I can really relate to: Emma Stone plays an aspiring actress. She works and works at it. At the gabillion auditions, the directors cut her off, or don’t pay attention, or are rude, or whatever… the movie captures that very human emotion of wanting something so badly, of working hard for it, and of just. not. getting. it. OMG, I am tearing up now just feeling that disappointment and frustration of rejection. The truth is, for some people, that end goal never comes to fruition. In that sense, the movie was still very Hollywood: she becomes a huge star in the end, and Ryan Gosling lives out his dream.
I know that success is never guaranteed. I have met people who have busted ass their entire lives and stagnated. But I still have to take that chance. I’m not going to give up. Maybe my “joy” is still in the journey, not the destination. Haha. I dunno. But honestly, what else would I do other than hustle?
Still, I was complaining to Bubs last night that there are zero signups. He thinks the topic is too specific. Granted, the seminar is aimed towards a very specific group (non-permanent residents), but shit, given the number of questions we’ve gotten at open houses from people on work visas with foreign funds, I think it’s a really good niche. Whatever, trial and error. I’m iterating and we’ll just have to see what works.
I’m still trying to get the word out. I hit up ethic supermarkets, coffee shops, library, apartment parking lots… I dunno that my method is very effective. I also reached out to my ProMatchers (networking group) and friends who work for big companies, asking if they can help spread the word by posting to the lunchroom or whatever. It’s so hard for me to ask for help, but these are the new habits I must build. And hopefully, they will remember the times when I have tried to help them.
Ok, well I’m off to flyer at some apartment communities in Cupertino. Then, I’m attending a ProMatch mixer in the evening. I’m going to use my scripts on those innocent bystanders. š